The Contemporary Issues in Marketing Essay Example | Topics and Well Written Essays - 4000 words

The Contemporary Issues in Marketing - Essay Example There are thousands of books for marketing in the recent time, but do all of these books say the same thing in a different manner? Or these books are not at all applicable in the real life? Well, this paper reveals the major contemporary issues of these marketing books in a descriptive manner. The great virtue of marketing management is, that it is bound to change and evolve over time, developing newer strategies and theories which may benefit the marketing of products, and ultimately help in improving human lives in the process. Such improvements and evolution of marketing concepts and theories; play a key role in enhancing the quality of our lives by making more and more products and services accessible to us. However, marketing is a huge functional entity which comprise of various branches. The contemporary issues of marketing include the manner in which products and services are marketed, in an ethical manner and the use of technology as a new-age marketing strategy. This paper w ill discuss all the contemporary issues which are important to improve the product. ... This paper will be focusing on all the aspects as well as issues related to contemporary marketing. Furthermore, other critical issues such as the traditional and modern marketing approaches as well as the involvement of the technologies; the ethical aspects of the Marketing are also discussed comprehensively, in this paper. This paper will help the reader to understand the contemporary definition and the approaches of marketing in the modern era. Introduction: There are thousands of books for marketing in the recent time, but do all of these books say the same thing in a different manner? Or these books are not at all applicable in the real life? Well, this paper reveals the major contemporary issues of these marketing books in a descriptive manner. The great virtue of marketing management is, that it is bound to change and evolve over time, developing newer strategies and theories which may benefit the marketing of products, and ultimately help in improving human lives in the proce ss. Such improvements and evolution of marketing concepts and theories; play a key role in enhancing the quality of our lives by making more and more products and services accessible to us. However, marketing is a huge functional entity which comprise of various branches. The contemporary issues of marketing include the manner in which products and services are marketed, in an ethical manner and the use of technology as a new-age marketing strategy. This paper will discuss all the contemporary issues which are important to improve the product. The concept of marketing and its components: Definition: Marketing is an age-old phenomenon and it comprises of various critical

Critical thinking art paper Essay Example | Topics and Well Written Essays - 500 words

Critical thinking art paper - Essay Example Such depiction was evident by the use of multimedia that added to the value of the entire art entertainment. Truly, it is evident that the conceptual basis for such entertainment was the modern time that allows almost everyone in all walks of life to relate with. Therefore, the artwork in the event significantly involved computer technology. By being able to use multimedia presentations synchronizing the actors’ performance on stage, the entire show elaborated a truly new form of entertainment that was remarkably aligned with the modern times. It showcased an art that the new generation today with highly advanced technology can eventually appreciate. As already stated, the use of multimedia was enticing viewers to appreciate the whole theatrical event that is truly different from the classical one. Therefore the use of technology alone was a fundamental component of the Blue Man Group Universal that allowed it to be differentiated from the other theatrical and artistic performers. This eventually created a word of mouth, and as a result, many people were encouraged to experience the live artistic performance of the Blue Man Group Universal. Although the presentation of the Blue Man Group Universal still have important elements like those in any other classical theatrical event, what differentiated it from the rest was the level of interaction it tried to create with its target audience. The artistic performance was eventually designed in such a way that people in different walks of life can relate, both young and old. The interaction was able to create appreciation of the advantage of using technology in order to enhance or refine the presentation of the artistic design. Computer arts was remarkable in the presentation, prior to appealing to human emotion by triggering laughter and awe-inspiring creativity that was made possible via the employment of multimedia presentation. In this case, the use of

Discuss critically Paul's treat of grace in chapter 6 of Romans Essay

Discuss critically Paul's treat of grace in chapter 6 of Romans - Essay Example The epistle thus introduces grace based on the fact that human beings and sin are acquaintances, yet there is salvation that comes from the grace of God, but it is a choice. In this chapter, Paul acknowledges that sin has to be absolved by God for one to have a chance in eternal life, but it is not mandatory that grace is offered, yet it does not give one a free pass to the sweetness of sin. Based in Paul’s approach to grace and sin, the latter is quite compelling and is associated with a life that has earthly pleasures, which should not be what a Christian aspires due to the repercussions that are associated with engaging in the acts that contradict the life of a Christian and Christianity principles1. Analysis The introduction of grace in the Christian life is based on the choices an individual makes. Sin as described by Paul is unavoidable and Christians shall find themselves in it, but through grace, a Christian can be saved from sin and gain eternal life. The chapter addr esses sin as a life of slavery and Paul goes on to further states that without proper knowledge and insight, it would be impossible to live a life devoid of sin. The epistle faults humanity and introduces the element of human weakness in saying that â€Å"we are dead to that master† (6: 7& 8), which is a life of sin. ... The context of the epistle is trying to establish a logical flow that paints salvation as a process where the Christian has to make choices. The choices that are made in a Christian’s life have spiritual consequences as painted by Paul. Though we are given the ability to choose and dominion over God’s creations, we have an obligation to him. Part of that obligation as suggested by Paul is avoiding sin. This abstinence from sin is based on the idea that the body, being earthly shall compel us to sin. The body shall be compelled to the evil desires since it is mortal, but as a Christian, one should rely on the spiritual to avoid falling trap to the associations of sin. The grace of God can save our spiritual form, although Paul does not create a great disparity between body and soul. In grace then our spiritual being shall have the capability of putting up defense against the challenge of earthly desires. Grace is important to Christian life since as Paul describes the bo dy has an influence on the spirit and the spiritual being shall suffer from the transgressions of the body3. The Christian thus must make a decision as to whether their preference lays in being an instrument of righteousness or the contrasting wickedness. As discussed by Paul, life consists of several challenges, which are earthly and are part of what can be described as sin. Every Christian shall face challenges in life which should be overcome through staunch faith and living in the footprints of Christ. Different parameters of earthly life contribute to the choices one makes and contribute to spiritual and bodily adherence to Christianity. Conversion to Christianity involves several steps that must get the believer to accept

Critical thinking art paper Essay Example | Topics and Well Written Essays - 500 words

Critical thinking art paper - Essay Example Such depiction was evident by the use of multimedia that added to the value of the entire art entertainment. Truly, it is evident that the conceptual basis for such entertainment was the modern time that allows almost everyone in all walks of life to relate with. Therefore, the artwork in the event significantly involved computer technology. By being able to use multimedia presentations synchronizing the actors’ performance on stage, the entire show elaborated a truly new form of entertainment that was remarkably aligned with the modern times. It showcased an art that the new generation today with highly advanced technology can eventually appreciate. As already stated, the use of multimedia was enticing viewers to appreciate the whole theatrical event that is truly different from the classical one. Therefore the use of technology alone was a fundamental component of the Blue Man Group Universal that allowed it to be differentiated from the other theatrical and artistic performers. This eventually created a word of mouth, and as a result, many people were encouraged to experience the live artistic performance of the Blue Man Group Universal. Although the presentation of the Blue Man Group Universal still have important elements like those in any other classical theatrical event, what differentiated it from the rest was the level of interaction it tried to create with its target audience. The artistic performance was eventually designed in such a way that people in different walks of life can relate, both young and old. The interaction was able to create appreciation of the advantage of using technology in order to enhance or refine the presentation of the artistic design. Computer arts was remarkable in the presentation, prior to appealing to human emotion by triggering laughter and awe-inspiring creativity that was made possible via the employment of multimedia presentation. In this case, the use of

Natural monopoly Essay Example for Free

Natural monopoly Essay I believe that times change and as they, change rules and regulations must adapt to the times. Therefore, the treatment of the different industries must represent the different industries as they grow. I do not think the Telephone and Broadcast should never have or ever be considered a â€Å"Natural Monopoly†. The concept of natural monopoly presents a challenging public policy dilemma. On the one hand, a natural monopoly implies that efficiency in production would be better served if a single firm supplies the entire market. On the other hand, in the absence of any competition the monopoly holder will be tempted to exploit his natural monopoly power in order to maximize its profits. A natural monopoly is defined in economics as an industry where the fixed cost of the capital goods is so high that it is not profitable for a second firm to enter and compete. There is a natural reason for this industry being a monopoly, namely that the economies of scale require one, rather than several, firms. Small-scale ownership would be less efficient. Natural monopolies are typically utilities such as water, electricity, and natural gas. It would be very costly to build a second set of water and sewerage pipes in a city. Water and gas delivery service has a high fixed cost and a low variable cost. Electricity is now being deregulated, so the generators of electric power can now compete. But the infrastructure, the wires that carry the electricity, usually remain a natural monopoly, and the various companies send their electricity through the same grid. Cable as a Natural Monopoly Nearly every community in the United States allows only a single cable company to operate within its borders. Since the Boulder decision [4] in which the U. S. Supreme Court held that municipalities might be subject to antitrust liability for anticompetitive acts, most cable franchises have been nominally nonexclusive but in fact do operate to preclude all competitors. The legal rationale for municipal regulation is that cable uses city-owned streets and rights-of-way; the economic rationale is the assumption that cable is a natural monopoly. The theory of natural monopoly holds that because of structural conditions that exist in certain industries, competition between firms cannot endure; and whenever these conditions exist, it is inevitable that only one firm will survive. Thus, regulation is necessary to dilute the ill-effects of the monopoly. [5] Those who assert that cable television is a natural monopoly focus on its economies of scale; that is, its large fixed costs whose duplication by multiple companies would be inefficient and wasteful. Thus, competitive entry into the market should be proscribed because it is bound to be destructive. The Competitive Reality 1. A skeptic hearing exhortations that cable television is a natural monopoly that should be locally regulated could have some questions at this point. First, if cable is a natural monopoly, why do we need to guarantee it with a franchise? Economists Bruce Owen and Peter Greenhalgh argue persuasively that given economies of scale, if a cable company is responsive and efficient in its pricing and service quality then there will be little incentive for competitors to enter, and no need for an exclusionary franchise policy. [9] Thus, if entry restrictions are necessary to arrest competition, the industry by definition is not a natural monopoly. 2. Second, if cable is a natural monopoly, is it necessarily a local monopoly? Some observers use the terms interchangeably, but there is no evidence that economic laws respect municipal boundaries. Given large fixed costs, does it make sense to award a local franchise to one company when another already has facilities in an adjacent community? Yet such wasteful duplication, as the natural monopoly proponents would call it, occurs frequently under the franchise system. Local franchises make no sense in a true natural monopoly setting. 3. These questions, however, go to the heart of natural monopoly theory itself, a doctrine that is under increasing attack. [10] In the face of crumbling conventional wisdom in this area, the burden should be on the natural monopoly proponents to demonstrate that competition is not possible, and further, that regulation is necessary. Such a demonstration will prove impossible in the cable context. Cable is both extremely competitive, facing both direct and indirect market challenges, and, in any event, is better left unregulated. For many decades, economic textbooks have held up the telecommunications industry as the ideal model of natural monopoly. A natural monopoly is said to exist when a single firm is able to control most, if not all, output and prices in a given market due to the enormous entry barriers and economies of scale associated with the industry. More specifically, a market is said to be naturally monopolistic when one firm can serve consumers at lower costs than two or more firms (Spulber 1995: 31). For example, telephone service traditionally has required laying an extensive cable network, constructing numerous calls switching stations, and creating a variety of support services, before service could actually be initiated. Obviously, with such high entry costs, new firms can find it difficult to gain a toehold in the industry. Those problems are compounded by the fact that once a single firm overcomes the initial costs, their average cost of doing business drops rapidly relative to newcomers. The telephone monopoly, however, has been anything but natural. Overlooked in the textbooks is the extent to which federal and state governmental actions throughout this century helped build the ATT or Bell system monopoly. As Robert Crandall (1991: 41) noted, Despite the popular belief that the telephone network is a natural monopoly, the ATT monopoly survived until the 1980s not because of its naturalness but because of overt government policy. I hope that the above facts help support my beliefs that these industries should not be considered Natural Monopolies. These companies just executed and had better site than other in the same industry had. Today ATT is just as strong as it ever was. References Benjamin, S. M. , Lichtman, D. G. , Shelanski, H. , Weiser , P. (2006). FOUNDATIONS. In Telecommunications Law and Policy . (2nd ed. ). (pp. 437 469). Durham, NC : Carolina Academic Press. Foldvary, F. E. (1999). Natural Monopolies . The Progress Report. Retrieved January 9, 2012, from http://www. progress. org/fold74. htm Thierer , A. D. (1994). UNNATURAL MONOPOLY: CRITICAL MOMENTS IN THE DEVELOPMENT OF THE BELL SYSTEM MONOPOLY . 14(2).

Memory Units And Memory Hierarchy

Memory Units And Memory Hierarchy Memory organisation is combination of several memory devices efficiently. Memory devices are combined and organised based on their characteristic such as access time, speed, storage capacity, physical size and cost per byte. Memory devices organised in such a way that computer system should operate at highest speed, provide bulky storage capacity, smaller in size and less in a cost. Memory organisation uses primary memory devices and secondary memory devices. 3.2 Memory Unit Memory unit is storage unit of the computer system. It stores content such as instructions (codes) and data for temporary or permanent purpose. It is used to stores content and to retrieves the content when needed by CPU or user. Memory unit includes two types of memory: primary (main) and secondary. Instruction or data given by input devices is first getting stored in the primary memory. Further users saves processed (executed) data in the secondary memory. Primary memory is volatile (temporary). It is faster than secondary memory. It includes RAM and ROM. It is directly accessible by CPU. Secondary memory is non-volatile (permanent). It includes several secondary storage devices such as Hard Disk Drive (HDD), Floppy Disk Drive (FDD), CDROM, and DVD and so on. Figure 3.1 shows memory unit and communication line with other units. Note: Volatile memory loses its content when computer loses power. In non-volatile memory power loss of computer does not affects content. Input Unit Process Unit Output Unit Primary Memory Secondary Memory Memory Unit 3.3 Memory hierarchy Memory organisation includes various memory devices. These devises are structured in a hierarchy based on the characteristics of memory devices. Memory hierarchy explains the sequence of accessing memory device while processing, in the computer system. Memory is structured in the hierarchy in such a way that computer system should give excellent performance. Figure 3.2 shows Memory hierarchy. Hierarchy is made on the basis of characteristics of memory, they are listed as follow: Access Time Time taken by memory to read or write data. It is measured in milliseconds (ms) or in nanoseconds (ns). Memory size It is amount of memory. Measured in KB, MB, GB or TB. Cost per byte It is cost required to access per byte. Transfer bandwidth It is speed of the memory. It measured in MHz, GHz. Unit of transfer Data transfer rate. Measured in Kbps, Mbps or Gbps. Increasing speed and cost per bit dcreeasing sisize Registers in CPU Level one cache Level two cache Main memory Virtual Memory Increasing Size, decreasing speed and cost capacity Secondary Storage devices Figure 3.2 Memory Hierarchy Memory hierarchy includes CPU registers on the top. Register provides fastest data access and it is one of the most expensive memory location. Second and third levels are level-1 and level-2 cache respectively. The level one cache is small in size (4 KB to 32 KB) though much larger than register. It is fixed on CPU chip so user can not expand. The level-2 cache is present on some CPUs only. It is much larger than level-1 cache. User can not expand it as it is fixed on CPU chip but it is cheaper than level-1 cache. Virtual memory is part of disk drive, which simulates to Random Access Memory (RAM). Disk drives are less expensive; so cost per bit is significantly less. Secondary storage devices are such as Hard Disk Drive (HDD), Floppy Disk Drive (FDD), Compact Disk Read Only Memory (CDROM), Digital Versatile Disk (DVD) and tape drives. It is bit slower. 3.4 Memory types Basic purpose of memory is to store content. Still memory is available in different types. Basic type of memory is primary memory and secondary memory. Types are made based on memory characteristics and its role in the computer system. Primary memory is the first memory used by CPU, so it should be faster and easily accessible. To make primary memory as per the requirement, memory organisation includes RAM and ROM as primary memory. The main use of secondary memory is use to store users data permanently. Speed of secondary memory can be compromised, but storage capacity should be excellent. So memory organisation includes HDD, FDD, and CDROM and so on as a secondary memory. Figure 3.2 shows types of memory. 3.4.1 Primary Memory Primary memory is access directly by CPU. Primary divided in to two types RAM and ROM. Primary memory should be faster and easily accessible. RAM RAM is a primary memory used in the computer. RAM is the main memory of the computer system. It is volatile since its content is accessible only as long as the computer is ON. The content of RAM is cleared as soon as computer is powered OFF. It is at third place in the memory hierarchy. Operating system, application program and running data are loaded in the RAM. CPU directly accesses the RAM. Types of RAM are as follows: Static Random Access Memory (SRAM) SRAM is made with several transistors, usually four to six, for each memory cell. It does not require refresh time as capacitors are not used. It is much faster and costlier than DRAM. Computer system use SRAM as cache memory. DRAM (Dynamic Random Access Memory) It has memory cells with a paired transistor; it uses capacitor, as capacitors slowly leaks with as they stared discharging, so need periodic refresh. It is slower and chippers than SRAM. It is much denser (stores many bits per chip). It requires less power and generates less heat as compared to the SRAM. DRAM is available in several forms such as SDRAM, then DDRAM to RDRAM. Read Only Memory (ROM) ROM is non-volatile primary memory. Data written on ROM can not delete or overwrite. Data is burned on the ROM as firmware. ROM memory is used in the computer system to write firmware for example BIOS program. Types of ROM are as follows: Programmable read-only memory (PROM) This type of memory is one time written memory. Once program is written can not be change. Erasable programmable read-only memory (EPROM) Data written on EPROM can be erased. Ultraviolet is used to erase the data written on PROM. Electrically erasable programmable read-only memory (EEPROM) It is same as EPROM but to erase data entirely it requires electrical signal. So not require to remove from computer. Data can be erased or over written it the computer itself. 3.4.2 Secondary Memory A secondary memory is non-volatile. Secondary memory used to save users data permanently. Devices used as secondary memory are HDD, FDD, CD, DVD, Tape drives and so on. Secondary memory is at sixth place in the memory hierarchy. Devices used as secondary memory are listed as follows: Floppy Disk Drives (FDD) Used as magnetic, portable memory device. It stores maximum 1.44 MB data. Earlier it used to transfer data among computer systems. Hard Disk Drives (HDD) HDD is fixed, magnetic memory device. It is vital in the computer system because Operating System and users data is saved on the HDD. Storage capacity of HDD is vendor specific. CDROM and DVDROM Are optical memory units used for transferring data and programs among the computers. CDs are available in the size 650MB, DVDs are available up to 4 GB in a size. Tape drives Are usually used for data backup purpose. 3.6 Cache Memory The cache is small amount of memory with high speed. Cache memory keeps data and code (introductions) that are used by CPU often. Use of cache memory reduced the waiting time of CPU that makes CPU more effective. SRAM is used to create cache memory. SRAM does not required refresh as it does not use capacitors as DRAM, it is 10 times faster than DRAM. Cache is of two types Level-1 that is placed ion the CPU. Level 2 cache is optional some processors have this type of memory that is some time placed inside the CPU or placed near by CPU. To execute next instruction, CPU first check cache memory for the same instruction if that instruction is not available then it goes further. Note: DRAM is made up of capacitors which need constant refreshing to preserve data. SRAM uses flip-flop circuit that does not require refresh. 3.6.1 Cache line replacement Algorithms While a new line is loaded in the cache, one of the existing lines must be replaced. Direct mapped cache, same block from line is removed take place for new one. In associative cache, it can search for another place. Four of the most common line replacement algorithms are as follows: LRU (Lease Recently Used) the cache line that was last referenced in the most distance past is replaced. FIFO (First In First Out) the cache line from the set that was loaded in the most distant past is replaced. LFU ( Least Frequently Used) the cache line that has been referenced the times is replaced. Random a randomly selected line from cache is replaced. Note: The most commonly used algorithm is LRU. Cache Terminology Cache use few terminology for operation are as follows: Hit A cache access finds data the cache memory Miss A cache access does not find data or instruction, forcing access to next memory down in memory hierarchy. Miss ratio Percent of misses to data compared to all accesses. Hit access time Number of clocks to return a cache hit Miss penalty Number of clocks to process a cache miss. Virtual Memory Operating system enables a process through which space of hard disk drive can be simulate to RAM. The HDD space used as RAM is known a Virtual Memory. As cost per byte of HDD is less, so virtual memory is beneficial to run many large programs that need more memory. Access time of RAM is in nanoseconds but virtual memory gives access time in milliseconds. It is much slower than RAM. Figure 5.1 shows operation of virtual memory. Virtual memory uses paging and segmentation terminologies. Terms used by paging are as follows: Virtual address- Address used by application program from virtual memory. It is composed of page number and page offset. Physical address Address of physical memory. Page virtual space divided into fixed-size pages. Frame Physical memory divided into fixed frames size. MMU Memory Management Unit (MMU) used to map virtual address to physical address. Page table Each process has its own page table. Each page table entry contains the frame number of the corresponding page in main memory Figure 3.4 Virtual memory operations 3.8 Chapter Review Questions Which of the following is primary volatile memory? (A) RAM (C) ROM (B) HDD (D) FDD Ans: A Which among the following are magnetic storage devices? (A) HDD (C) FDD (B) CDROM (D) DVDROM Ans: A and C Maximum storage capacity FDD is - (A) 2GB (C) 2.44 MB (B) 1.44MB (D) None of these Ans: B A  ­Ã‚ ­Ã‚ ­____ is used as cache memory in the computer system. (A) SRAM (C) DRAM (B) SDRAM (D) ROM Ans: A Which of the following is primary non-volatile memory? (A) Cache (C) ROM (B) Virtual (D) None of these Ans: C Which of the following ROMs content can be deleted using ultraviolet? (A) PROM (C) EPROM (B) ROM (D) EEPROM Ans: C Virtual memory is concept of (A) Using HDD space as RAM (C) Using FDD space as a RAM (B) Logical based (D) Protocol based Ans: A 8. In the memory hierarchy which memory is at first level? (A) Register (C) L1 cache (B) L2 cache (D) None of these Ans: A 9. Which memory takes second place in the memory hierarchy? (A) L1 cache (C) L2 cache (B) ROM (D) HDD Ans: B 10. MMU stands for (A) Memory Mixture unit (C) Memory Management Unit (B) Memory measurement Unit (D) None of these Ans: C 3.8.1 Answers 1. A 2. A and C 3. B 4. A 5. C 6. C 7. A 8. A 9. B 10. C Summary In the chapter, Memory Organisation, you learnt about: Different memory units and its types. Memory hierarchy based on memory characteristics. Cache and its replacement algorithm. Virtual memory and paging.

Essay examples --

The Great Gatsby by F. Scott Fitzgerald was being set in New York in 1922. . It was in Long Island where the rich and wealthy people lived and that was split into West and East Egg. The wealthy people lived in East Egg. There are seven characters that make up The Great Gatsby is. First there is Nick Carraway and he is a graduate student from Yale, and he used to live in the Midwest. He was in World War 1 and later moved to New York to become a bonds salesman. Next there is Jay Gatsby. He is a millionaire that lives in a mansion and is known for throwing massive parties. He got all of his fortune from doing illegal criminal activities. He is in love with a woman named Daisy Buchanan. Daisy is Nick’s cousin and is married to Tom. She has had history with Gatsby before she got married to Tom. Tom Buchanan is a millionaire that lives in East Egg. He is rich because of his family name and He attended Yale with Nick. Jordan Baker is one of Daisy’s friends that is a profession al golfer. She later ends up being Nick’s girlfriend for a while. George Wilson is a man that owns an auto shop and is married to Myrtle. Myrtle is Tom’s mistress that he fools around with. Lastly there was a man named Meyer Wolfshiem. He was known for fixing the 1919 World Series. Section 2: Summary of the book: The Great Gatsby is a book about a name named Nick Carraway that moves to New York to learn to be a bonds salesman. He rents a tiny house in West Egg Long Island. He has a neighbor that lives in a mansion and his name is Jay Gatsby. Jay Gatsby is a millionaire that gained all of his wealth from doing illegal activities. Nick has a cousin named Daisy that lives across the bay from him in a massive house. Her husband’s name is Tom Buchanan and had gained ... ...around the United States. He had a butler that would always tell him when a different state was on the phone and it had to deal with his bootlegging business. This period of time was known as the Jazz Age. That was when jazz music and flapper dance became popular. In the book Gatsby always had jazz music and dancers at his parties to keep the guest happy. Section 4: What I gained from reading this book: One thing I gained after reading The Great Gatsby was that I should live my life for myself and not for others, because you will never find happiness when you are only trying to impress other people. When Gatsby tried to impress Daisy by buying a huge mansion, and throwing big parties he really isn’t happy. He is living his life to try and impress her all they time weather its buying her stuff or having her over for the day she is still going to go home to Tom.