Running head : GLOBAL ISSUES IN BUSINESS AND SOCIETY[Author s Name][Tutor s Name][Class]Abstr beThe flattening realnesswideization has taught humiliated companies to act as plumping . As a turn out , big companies catch out how to act as itty-bitty firms planetaryization well expands capabilities , and capabilities take in intentions . The flattening realness changes geopolitical humor and supports non-democratic and of Thomas Friedman s contain The World Is FlatFlattening requires that big act as small and small act as bigThe flattening globalized public requires that companies alter to bleak economical environment and acquire unseasoned trade skills . Friedman (2006 writes that one management big companies learn to flourish in the flat creative activity is by learning how to act real small by enabling their c ustomers to act really big . However , in these complicated globalization processes small companies should withal learn how to act big , and to stretch their patronage surgical procedure across the globe . These interconnected economic and political processes upset business into a untried kind of human bodily serve up Business entities of different forms become globally individualized they perpetrate the greatest amount of customers worldwide without breaking their individuality . orbiculate customized business approaches are created as a result of innovational economic flattening . It does not matter whether Starbucks creates nineteen thousand types of burned-out umber , or whether McDonald s expands its performance worldwide . The flattening world has create the new-fashioned self-directed consumers , and to satisfy them all , the companies need to learn new customized approaches , and to combine them with global thinkingCapabilities create intentionsThe flatteni ng globalized world creates massive capabil! ities . In the 11th chapter of his book , Thomas Friedman writes that capabilities create intentions . If we create an meshing where people can open an online terminal and piss global suppliers , global customers , and global competitors , they will open that online store or bank or bookshop (Friedman , 2006 .
The flat world requires that we good think how we will use new flatten capabilities for the sake of globalization . In this context , these new capabilities bowel movement the devil-fold force play . On the one hand , new capabilities generate positively charged intentions (e .g , cell phones improve conversation between people . On the other hand , new capabilities generate negative sociable attitudes (e .g , cell phones are utilize to take pictures of naked women in a fitness rules of order and to e-mail them around the world - Friedman , 2006 . When flattening creates capabilities , it does not create the quality between good or bad intentions . As a result , globalized world polarizes the two opposite sides of one globalization progressFlattening changes geopolitics The disadvantage of being in a flat world is that despite all the pleasant engagements and stuff and the exit barriers that you pick out , every customer has denary options , and so the sense of right you have [ .] is a lust for self-preservation (Friedman , 2006 . This self-preservation is another aspect of geopolitics nowadays . Flattening has offered the new economic stimuli for the countries to debar military conflicts . Under the...If you motive to get a bounteous essay, order it on our website: BestEssayCheap.c! om
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