Coca Cola Ethics

[pic] Kalia Hymes, Amy Isom, Joshua OBrien Busa 308: grocerying Principles Prof. M. Simpson Table of Contents Company interpretation3 backing Mission3 Marketing Objectives...4 application outline..5 SWOT Analysis.6 Target Market....9 Marketing Mix..10 Marketing question.....17 Organizational bodily structure and Plans19 Financial Projections....21 Summary...22 Sources Cited....23 Company Description The Coca-Cola Company, founded in 1886, is ranked number 94 in the Fortune five hundred and number one in the beverage industry (Fortune 2007). They take for four of the top five squeezable drink brands and go under over 6 billion consumers. Coca-Cola is headquartered in Atlanta, Georgia scarce roughly 74% of its harvest-festivals are sold outside the US (Coca-Cola Datamonitor, 2007).

They recorded revenues of $24,088 million in 2006 and they have an employee count of roughly 71,000 (Coca-Cola Datamonitor 2007). The Coca-Cola Company is one of the leading manufacturers, distributors, and food marketers of non alcoholic beverage concentrates and syrups. They make forth non alcoholic beverage concentrates and syrups which are sold to bottling partners. The bottlers usually summate carbonated water with the concentrates and sweeteners and then bottle the product and snitch it to wholesalers or retailers. Coca-Cola owns more than 400 brands in which they market for in over 200 different countries (Coca-Cola Datamonitor, 2007). Coca-Cola sells a descriptor of soft drinks, juices, sports drinks, teas, and water. They operate in eight segments, but more or less of their revenues love from three of those se! gments. Their three major segments are northeasterly America, southbound Asia and the Pacific Rim, and Bottling...If you want to get a generous essay, browse it on our website: BestEssayCheap.com

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